Ikea is focusing on affordability and local sourcing to cater to the diverse purchasing power in India as it celebrates five years in the country. The company plans to maintain its premium brand positioning while offering value offerings to a wider range of customers. With the goal of making its products more accessible, Ikea has around 1,000 items priced under Rs 200.from Business News: Latest News on Business, Stock Markets, Financial News, India Business & World Business News https://ift.tt/zUtEyZi
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